Magento to Shopify migration cost

Where the number starts

A standard Magento 2 store, meaning Magento Open Source with one storefront, a catalog that fits a spreadsheet, and a handful of extensions, starts at $12,000 with us. That covers the whole project from the SEO and conversion baseline through the 90-day watch after launch.

What moves the number up from there is not revenue or traffic. It’s the five things below. Each one adds work that has to be done by hand or verified by hand, and that’s what you’re paying for.

Driver 1: SKU count and catalog complexity

The raw number of products matters less than how they’re built. A thousand simple products migrate as a batch. A thousand configurable products with custom attributes, attribute sets that differ by category, and swatches that drive images are a different job, because every one of those structures has to be mapped onto Shopify’s product, variant and metafield model before the import runs.

Shopify’s structure is flatter than Magento’s. Magento lets you define attribute sets per product type; Shopify uses options, variants and metafields. Most catalogs map cleanly. The ones that don’t are the ones with bundles, grouped products, or attributes that drive pricing, and those are what we look for on the scoping call.

Media moves with the catalog, and image counts grow faster than SKU counts. We rename and re-link images to their variants during import, which is slow work at volume and one reason big catalogs cost more.

Driver 2: Extensions to replace

Every Magento extension you rely on has to be matched with a Shopify feature, a Shopify app, or a custom build. Many are already covered natively: Shopify has its own search, reviews through apps, discounts, gift cards and abandoned checkout recovery. Those replacements are quick.

The expensive ones are the extensions that changed how the store works: custom checkout steps, pricing logic, shipping rules that depend on the cart contents, loyalty programs with balances to migrate. Each one is a small project with its own testing.

The fastest way to narrow your price is to send us your extension list. We go through it line by line and mark each one as native, app, custom, or not needed, and the count in the custom column is what moves the quote.

Driver 3: B2B pricing rules

If you run Adobe Commerce B2B, your companies, shared catalogs, tier prices and payment terms all have to be rebuilt on Shopify B2B. Most of it maps directly: companies to companies and locations, shared catalogs to catalogs and price lists, payment on account to net terms. We walk through that mapping feature by feature in our Magento B2B to Shopify B2B guide.

The cost comes from two places. The first is volume: hundreds of companies, each with its own catalog assignment and terms, need a scripted import and a buyer-side test per pricing tier. The second is the features without a native match. Buyer-initiated quotes, purchase order approval rules and company credit limits need Shopify Flow, an app, or a custom build, and that’s where B2B projects stretch toward the top of the 12 to 24 week range.

B2B also tends to decide the plan. Catalogs assigned directly to a company or location, unlimited catalogs, deposits and partial payments are Shopify Plus features, so most Adobe Commerce B2B stores land on Plus.

Driver 4: Systems the store talks to

An ERP, a PIM, a warehouse system, an accounting package, an email platform: each integration is a connection that exists on Magento today and has to exist on Shopify at launch. Some have a ready Shopify connector. Some have a connector that covers most of what you use, and the rest needs a small bridge. A few have nothing and need a custom integration.

The integration work is usually the longest critical path in an Adobe Commerce project, because it depends on another vendor’s timeline and on test data from your side. It’s also where we’re most careful at scoping, because an integration that’s wrong at launch shows up as wrong inventory or missing orders, not as a cosmetic bug.

The question we ask is simple: which systems does an order touch between checkout and shipment, and which systems feed the product page? Each one on the list is priced on its own.

Driver 5: Design, content and URL footprint

A migration can reuse a Shopify theme with your branding applied, or it can rebuild your current design page by page. The first is far cheaper, and for most stores it converts as well or better, because Shopify themes are built around the checkout and mobile patterns that work today. A full custom theme is a design project in its own right and is priced as one.

Content counts too. Years of CMS pages, blog posts and landing pages have to be moved and their URLs redirected. Every URL that ranks today needs a redirect, and the redirect map is checked against the baseline before launch. A store with 20,000 ranking URLs needs more mapping than one with 500, and that’s reflected in the price.

When an upgrade is cheaper

Sometimes it is, and we’ll say so. If your store is close to stock Magento, your extensions already have releases for the current version, and your theme doesn’t need rewriting, an upgrade to 2.4.8 or 2.4.9 clears your support date for less than a migration.

The upgrade buys a fixed amount of time. Standard support for 2.4.8 runs until May 31, 2028, and for 2.4.9 until May 2029, and Adobe Commerce Cloud stores carry a traffic suspension date on top of that for older versions. We lay those out in our guides on 2.4.6 end of support and the Adobe Commerce Cloud deadline.

The honest test: if the upgrade quote includes a theme rewrite and replacing more than a third of your extensions, you’re paying for a rebuild and should price a migration next to it. If it doesn’t, upgrade now and revisit the platform question before the next date.

What a DopaShift fixed price includes

Every project has four parts, and they’re all in the one price.

The baseline comes first. Before we touch anything, we record your current rankings, organic traffic, Core Web Vitals and conversion rate by device and by landing page. This is the number everything after launch is measured against.

The migration itself covers products, variants, images, categories, customers and order history, plus the storefront build on Shopify, the extension replacements and the integrations agreed in scope. Customers receive an account activation email because password hashes don’t move between platforms, and we write that email with you.

Redirects cover every URL that has a ranking or a backlink. We build the map from your crawl and your search console data, test it before launch, and watch 404s afterwards.

The 90-day watch is where most agencies have already left. We keep checking rankings, traffic, conversion and errors against the baseline for 90 days after launch and fix what moved. It’s in the fixed price because that’s when migration problems show up.

Ongoing Shopify costs after launch

Our price is a one-time project fee. After launch you pay Shopify. Shopify’s three standard plans (Basic, Grow and Advanced) are priced per month, with a lower rate on yearly billing. The current US figures are on shopify.com/pricing, and we put the plan we recommend and its fee in every written scope.

Shopify Plus is priced by term. Shopify’s Help Center lists $2,500 USD per month on a 1-year term and $2,300 USD per month on a 3-year term, and notes that higher-volume businesses may pay a variable platform fee based on revenue and business model, with different treatment for B2B and D2C companies. If you need direct company catalogs, deposits, checkout customization or more than one storefront, Plus is the plan.

On top of the plan fee come payment processing, which depends on your plan and processor, and any paid apps that replace Magento extensions. We list every recurring cost in the scope document so you can put the total next to your current Magento hosting, license and maintenance bill.

Getting your number

The scoping call takes about thirty minutes. We ask for your SKU count, your extension list, your integrations, and a look at your current theme. You get a fixed price and a timeline in writing, and if an upgrade is the better call for your store, we’ll tell you that instead.